Privacy

What this site measures.

Short version: cookie-less traffic and engagement analytics. If you choose to join a letter, I also keep the address you gave me, the letter you chose, and a small amount of first-touch attribution so I can understand what brought people here.

What is collected

Traffic, useful actions, and reading signals.

Pages viewed, plus the country, browser and device type your browser reports.
The site that linked you here, if any, and any campaign tags in the link you followed.
Clicks on a small number of things I care about: booking a call, my email address, opening a service page, and following a link from an article to a service.
Two coarse reading signals on articles: whether the article was still open after about 30 seconds, and whether the page reached roughly three quarters of the article.
Page loading speed, so I can tell when the site gets slower.

This runs on Vercel Web Analytics and Vercel Speed Insights. Vercel does not use cookies for this and does not build a cross-site profile of you. Campaign tags and the referring site are kept in your browser for the length of your visit and are cleared when you close the tab. These website analytics events are not attached to your newsletter email address.

What is not

Deliberately not collected.

No cookies are set by this site for analytics.
No fingerprinting or attempt to reconstruct your identity from browser signals.
No advertising networks, and no data sold or shared for advertising.
No session recording, heatmaps, or A/B testing.
No individual browsing history is built against your newsletter address.

When you get in touch

Email and booking.

If you email me or book a call, I keep what you send me: your name, your email address, and whatever you tell me about your situation, so I can reply and, if we work together, do the work. I keep a short private record of where enquiries came from so I know which writing is worth continuing. Emailing me does not put you on a mailing list, and I do not pass any of it on.

Calls are booked through Google Calendar, which has its own privacy policy and collects its own data once you land there.

If you sign up for it

The newsletter.

There are four letters, one for each service, and the only way to get one is to ask for it on the form yourself. Signing up stores your email address and which letter you chose. When analytics are allowed by your browser, I also store the first source, campaign and landing page that brought you here, the referring domain if there was one, and when that visit first started. I use that only to understand which routes to the list are working.

The letters record whether they were opened and which links were clicked. I use that to work out which subjects were worth writing about. This email engagement history is tied to your contact in Resend; the separate website reading signals described above are not.

Every letter has a link at the bottom that lets you change which ones you get, or stop all of them. It takes one click, it works without me, and you do not need to give a reason.

The letters are sent through Resend, which stores the address, subscription preferences, signup attribution and email engagement on my behalf and has its own privacy policy. I do not sell that information or pass it to anyone else for advertising.

Your call

Asking me to delete it.

Email me and I will delete whatever I hold about you, and tell you when it is done. You do not need to give a reason. If your browser sends a Do Not Track or Global Privacy Control signal, no website analytics events are recorded for your visit and no signup attribution is attached to your newsletter contact.

Last updated 2 September 2026.

tomer@tomerwave.com