Figure out what matters. Then make it work.
A technical decision, a growing team, or work that could be simpler. I help nonprofits, founders and engineering teams understand what needs to change and see it through.
What are you working through?
Ongoing support for your organization, someone to lead engineering, a second look at your architecture, or help putting AI to work. Here are four ways we can work together.
I care about the work and the people doing it.
I've spent my working life looking for ways to make work easier, at Tonkean, in growing engineering teams, and in companies I built myself. Today I bring that experience to nonprofits, founders and technical teams.
I start by understanding what matters to you and what happens in practice. That can mean spending time with staff, reading code, or working through a decision with a founder.
Then we choose what to tackle first. I build, lead the work, or help select and manage the right vendors, depending on what the situation needs. We make progress in steps and check whether it is helping.
I'm based in Tel Aviv and work in English or Hebrew.
- Based
- Tel Aviv, Israel · GMT+3
- Started building
- Minecraft servers, plugins & mods
- Leadership
- Engineering teams through growth
- Built
- Butler AI & Lumos AI
- Languages
- English & Hebrew
Building systems. Working with people.
I started at twelve, helping run Minecraft servers and writing the plugins behind them. Since then, I've built systems, led growing teams, worked as a fractional CTO, and built two companies of my own.
Founding engineer
I joined as the third developer and helped grow Tonkean from 0 ARR to several million. The work crossed backend, infrastructure, hiring, customer workshops, sales, and the systems that let the company grow.
Acquired by Coupa · 2026
Building the team and the system
I led integrations and Zero Trust from design-partner work with Okta and Azure through architecture, delivery, and observability. I also helped form new squads, improve hiring and ownership, and scale detection to tens of millions of events a second.
Acquired by Akamai · 2026
Butler AI & Lumos AI
Built Butler AI with a co-founder, then Lumos AI alone. More than 1,000 customer conversations, real users, and two hard decisions to stop.
Technical advice and delivery
A technical decision, a growing team, or work that could be simpler. I help nonprofits, founders and engineering teams understand what needs to change and see it through.
Six engagements. Three I can talk about.
Selected work, described without client names. Each example links to the relevant service.
Built the clustering engine that segments prospects for personalized marketing data, wired up integrations across the customer's systems, and ran the GCP infrastructure underneath it. Sat in on customer calls and helped get the product listed in marketplaces.
Architected and built a faster, more secure, stealth browser platform. Led authenticated session handling and deterministic, self-healing automated actions on top of it. Helped define company values and shape the R&D org from early on.
Refactored a vibe-coded system from scratch, architected and built it all by hand, then put processes and harness tests in place to keep it that way. Hired the engineering team. Trained the SLMs behind real-time remediation of agent failures, from classic errors like 429s to hallucination, drift, and wrong tool calls, resolved in under 80ms.
+ 3 more, under NDA.
I write about all of it.
Not convinced yet?
Ask ChatGPT or Claude for a second opinion. What fits, what doesn't, and what to ask me before deciding.
What are you working through?
Tell me about your team and the problem or decision on your mind. We can start there.